Information Technology & Its Role in the Modern Organization

Every successful organisation has to go through a comprehensive market research process and IT plays a major character in this .
from a small company to a MNC, everyone needs information technology,
so IT is the need of this generation and you couldn't even think about a well organised business without a proper information technologyInformation Technology ( IT ) has become an important part of everyone whether directly or not . It has become an integral part of every organisation . It has allowed organisations to work more efficiently and to maximise it's productivity .
It is the life blood of every organisation .it helps an organisation to manage and maintain its record more systematic like inventory management , data management , management information system and helps to communicate both inside and outside the organisation on important matters .

Information technology (IT) has become a vital and integral part of every business plan. From multi-national corporations who maintain mainframe systems and databases to small businesses that own a single computer, IT plays a role. The reasons for the  use of technology in business can best be determined by looking at how it is being used across the business world.
1.Communication
For many companies, email is the principal means of communication between employees, suppliers and customers. Email was one of the early drivers of the Internet, providing a simple and inexpensive means to communicate.

2.Inventory
These systems are best used when the inventory management system is connected to the point-of-sale (POS) system. The POS system ensures that each time an item is sold, one of that item is removed from the inventory count, creating a closed information loop between all departments.

3.Data Management
The days of large file rooms, rows of filing cabinets and the mailing of documents is fading fast. Today, most companies store digital versions of documents on servers and storage devices. These documents become instantly available to everyone in the company, regardless of their geographical location

4.Management Information System
Management Information Systems (MIS) enable companies to track sales data, expenses and productivity levels. The information can be used to track profitability over time, maximize return on investment and identify areas of improvement. Managers can track sales on a daily basis, allowing them to immediately react to lower-than-expected numbers by boosting employee productivity or reducing the cost of an item.

5.Customer Relationship Management (CRM)
Customer Relationship Management (CRM) systems capture every interaction a company has with a customer, so that a more enriching experience is possible.